Search results for "self-service technology"

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Enabling transformative value creation through online weight loss services

2020

PurposeThis study aims to understand how online weight loss services could help customers achieve a durable change. The particular focus is on exploring the roles of value co-creation and well-being outcomes in reinforcing the transformative value potential, which is argued to be realized as customers’ intentions to continue a healthier lifestyle after the service period has ended.Design/methodology/approachData was collected from the participants of an online weight loss service (n = 498), and a conceptual research model was tested using structural equation modelling.FindingsThe results imply that compliance with the guidelines and social support are two value co-creation activities that c…

Value (ethics)hyvinvointi (terveydellinen)terveyspalvelutControl (management)sosiaalinen tukiContext (language use)self-service technologySocial supportwell-beingtransformative service0502 economics and businessCo-creationMarketinghealth servicesvertaisryhmätverkkopalvelutMarketingService (business)transformative valuearvonluonti05 social scienceslaihdutuspeer-to-peersocial supportbehaviour maintenanceTransformative learningWell-being050211 marketingweight lossPsychology050203 business & managementco-creation
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